Key Pieces of College Essay Examples

<h1> Key Pieces of College Essay Examples</h1> <p>The term of your exposition isn't what colleges scan for. Now and again understudies get their evaluations brought down in light of errors related with rebelliousness with reference style that will be used in the exposition or research paper. Before you initiate composing your school paper, you should see the article examplesA that we've recorded for you, with the goal that you may have more thought on what things to place in the school exposition you will make. School affirmations papers much of the time have an incredibly constrained word tally, so exploit each word. </p> <p>So as you start experiencing all the school exposition models, I believe that it's essential to consider the How behind the article. At the point when you get exposition from us, you gain from the adequate prizes that we offer. Your article might be customary 3 passage exposition or it might be 1 square of content. It should be your article. </p> <p>How much you could gain while your desk work is being finished by someone, who realizes the best approach to do it effectively! Fortunately, you've gone to the perfect spot to find the best solution for each and every scholastic composing issue that you're as of now looking with your exposition. With our paper help you might be sure no one will show signs of improvement mark for the work than you. An extra factor you should recollect when making best school article is typically to comprehend which the profundity of the examination may need to get a minor piece considerably more than that which you may as of now be use d to. </p> <h2> The Hidden Treasure of College Essay Examples </h2> <p>Touch on the most pivotal features of your article at that point leave the peruser with an interesting point. Include watchwords related with realities and thoughts you wish to remember for the article. Anyway significant or extraordinary your experience was, expounding on a similar subject or experience is excess and won't increment the profundity of character you need to pass on. Use realities, references, and examination to show that you have led profound research on this issue. </p> <p>Bridget's article is very solid, yet there keep on being a couple seemingly insignificant details that could be improved. You're not composing for yourself here, however rather for a significant explicit sort of peruser. You'll spare words, yet what's more make energy and quickly attract the peruser your story. Right now, how about we look at a couple of instances of genuine school article beginnings to disclose to you how and why they work.</p> <p>You're ready to consider finishing the paper with an inquiry if the sort of exposition you're composing takes into consideration that. In the event that for reasons unknown you're relied upon to compose 250 words least, you can deliver the paper longer by sprinkling in several additional words. In case you're in the focal point of your exposition composing methodology, you are going to need to see our proposals on what article traps to forestall. On the off chance that you trust you know the answer to that question before you begin composing, at that point you don't comprehend what composing is. </p> <p>Harvard style article or an alternate type of scholastic task is substantially less convoluted as it would show up. Attempt to recall, it's obviously better to utilize right designing from the period of composing drafts. So far as the understudies are included, composing an examination paper is among the hardest and disappointing undertaking as they would see it. Harvard style is only one of the few reference styles used in an assortment of sorts of scholastic composition. </p> <p>Your school application exposition doesn't need to be grave. Having qualified scholars is another significant quality an understudy attempting to get article papers should place into account. In the event that you've just moved on from school or college and are searching for a fabulous activity, you need to get a powerful resume to intrigue your future business. </p> <p>Just on the grounds that you've just composed a school article for a solitary college doesn't imply that it might likewise apply on your next applications. By requesting the administration, you will locate a correct paper structure Harvard that will fulfill the necessity offered by your educator. By virtue of the basic actuality that Harvard referencing is among the most generally utilized styles, it's being looked into and refreshed on consistent premise and the freshest adaptation can generally be found in web stores. Harvard style doesn't have one manual you could follow. </p>

Throughout My Field Experience This Semester, I Learned

Throughout my field experience this semester, I learned a lot about literacy learners and teaching/learning. From my final tutoring session, I learned that literacy instruction that works for one student may not necessarily work for another and that it is important to teach literacy instruction using a variety of techniques and strategies (Serravallo, 2015). First, I learned how important it is to cater literacy instruction to the individual student. I have learned about many great instructional strategies for teaching literacy but not all strategies are going to work for every student. It is important to select strategies that build on student strengths to support the student’s literacy needs (Serravallo, 2014). I also learned that a†¦show more content†¦I discovered that although she had increased in her accuracy and expression she was still lack the ability to read text quickly. Because her pace was slower, she would forget what happened during the beginning and t he middle of the book and only remember some of the ending. She could summarize the story but it was not in any type of order, it was just a selection of things she had remembered from the text. I think that I could have promoted Shuler’s success in retelling by selecting a simpler text. I struggled with finding a text that was at her reading level yet still had enough to use for the retelling strategy. Overall, I discovered that Shuler needs more support in building her pace of reading and keeping her accuracy when the pace increases. I could have been better prepared for this lesson by selecting more than one text to bring with me and by bring another guide for Shuler to read with. First, the text that I brought was a little to far above Shuler’s reading level. Because Shuler had made some progress and the book from last week was easy for her, I wanted to bring a book that would provide some challenge for her. I was not successful in selecting a book that met those standards. I could have been better prepared by bring a range of books and then altering my book selection based on Schuler’s current needs. I could have also been better prepared by bringing a reading guide. AShow MoreRelatedReflection Paper On Field Experience1273 Words   |  6 Pages This field experience this semester has been a rollercoaster, but fulfilling. This learning experience has allowed me to experience a full day in a school and a full day of teaching. Although sometimes it was stressful, it has been worthwhile for myself and for my students at Springfield Elementary. At the start of the semester, I was ecstatic to be placed in second grade, but by the end of the course, I was more than ready to be done with second grade. I realized that I did not like the topicsRead MoreTeaching Growth Analysis1202 Words   |  5 PagesSpring semester of 2014, I was placed in a third grade classroom at Charles Elementary. The teacher of the third grade classroom was Mrs. Doe. The experience in the classroom was one of the biggest learning experience I have had thus far in the education program. The environment was very welcoming and the cooperating teacher cared about my success, which was very rewarding. Comparing myself as a teacher to the first few weeks in the classroom, to the last few weeks in the classroom, I wouldRead MoreAnalysis of the Class Orientation to Psychology Essay1371 Words   |  6 PagesOrientation to Psychology class my first semester at Seton Hall University was probably the most beneficial part of my college experience thus far. Although I came into college confidently declared as a psychology major, I didn’t really know what this meant or entailed prior to taking this course. This course taught me valuable information about myself, about the field of psychology, and about how I can mold those two together. All that I’ve learned this semester in Orientation to Psychology helpedRead MoreEssay on The Class to Help My Future Career1359 Words   |  6 PagesDuring this semester I have learned a lot of qualities to help me in my future career. It has also been one of my challenging semester, having six classes of my final semester has been stressfu l. This English class one of my favorite class because it was not the â€Å"typical† class or English class. This class did not have the prototypical test or papers that most classes have. Instead it has been a hands on class that focuses on the things you need to be successful in order to find a career and beRead MorePersonal Reflection1083 Words   |  5 PagesOver the course of the semester I have learned a great deal about the field of psychology and how to best use the resources provided for me at The University of Southern Mississippi. From the class lectures to the psychology small groups all of these things have prepared me for my journey as a psychology major. Throughout the semester I have learned so many things about myself. I learned I have a lot of bad habits that are hindering my success as a student. For example, my study and sleeping habitsRead MoreSpecial Olympics Response Paper : Special Olympic1074 Words   |  5 PagesOlympics Response Paper I don’t think Eunice Kennedy Shriver had any idea, when she first created Special Olympics, that it would grow and blossom into the profound, successful organization it is today. After witnessing how poorly individuals with intellectual disabilities were being treated, she knew something had to be done. She decided that these individuals needed a place to play and compete in sports, just like all other individuals. From this, Special Olympics was created. This organization has grownRead MoreMy First Educational Experience At The University Of Florida878 Words   |  4 Pagessince I used to play with Legos as a little kid, I had a passion for creating something from scratch. My first educational experience in this was taking a web design class when I was a freshman in high school. The idea of building a website from nothing sparked my interest, so I continued taking web design classes throughout the rest of my high school career. I even designed a site for a local animal kenne l. When I got accepted to the University of Florida I choose electrical engineering as my majorRead MoreReflection Of My English 1102 Course932 Words   |  4 PagesReflection of my English 1102 course throughout the semester I learned many new things from English 1102 class. It was not much fun but I learned some interesting things. For my research, I needed a topic that interests me. I first started to search topics from the chemistry field. I could not find any interesting topics then I came across an article that talks about how robots will take our jobs and every one would be jobless. After reading that article, I was really convinced that robots were badRead MoreMy Position As A First Year Composition Student1568 Words   |  7 PagesI am in a unique position as a First-year Composition student in his mid-thirties: I have a vast amount I would like to say about myself and the world, yet I lack the technical and rhetorical prowess to express myself efficiently. So, while I may have a lot to say, I don’t have the skills necessary to say much of anything. At least, this was my position in August of this year, at the start of the semester and at my introduction to college-level writing. For as long as I can remember, I have alwaysRead MoreMy Current Educational Coursework And Field Experiences1483 Words   |  6 PagesReflection #2 Throughout my current educational coursework and field experiences, I have explored and engaged in the use of multiple assessments to gather both formative and summative data to check for student knowledge of the standards. As stated by Bransford (1999), Assessment should mirror good instruction; happen continuously as part of instruction; and provide information about the levels of understanding that students are reaching.† Any type of assessment is an important assessment that helps

Why Use IELTS Essay Writing Samples?

<h1>Why Use IELTS Essay Writing Samples?</h1><p>One of the upsides of utilizing IELTS article composing tests is that they are normally founded on the organization of the real test. A ton of the composing tests in this instructional exercise center around noting the English language area, since that is the segment most normally found in the genuine exam.</p><p></p><p>It is imperative to realize that the inquiries on the real test will shift starting with one understudy then onto the next. For example, a few understudies may discover the sentence structure more testing than others, yet the substance and thinking abilities will probably be the equivalent or comparative. This implies not all understudies will go to indistinguishable answers from to why they are stating the manner in which they are and how they should address inquiries in the examination.</p><p></p><p>These down to earth tests have gotten amazingly mainstr eam for understudies to get higher evaluations, so they will unavoidably need to perform well on the test. Subsequently, there is a lot of rivalry among understudies to get the most ideal score conceivable. By utilizing great IELTS exposition composing tests, understudies can guarantee that they think of sound and significant responses to the different sorts of inquiries that they may discover on the test.</p><p></p><p>The principle explanation behind this is on the grounds that the inquiries on the test are changed in nature and now and again hard to comprehend. A portion of the regular inquiries that are frequently observed are examining records, dissecting theoretical inquiries, tuning in to advantages and disadvantages, breaking down logical ideas, a clarification of the English language and understanding the distinction between complete sentences and incomplete sentences. There are additionally various number inquiries, word issues, and jargon and senten ce issues that understudies should have the option to solve.</p><p></p><p>There are likewise a wide range of sorts of inquiries on the test and they regularly incorporate mostly finished sentences and halfway sentences with missing words or expressions. These kinds of inquiries require a one of a kind sort of writing so as to have the option to make a paper that is both clear and syntactically right. So as to becomea better English language understudy, it is critical to examine various sorts of composing with the goal that they can figure out how to break down a specific bit of composing and decide whether it is correct or wrong.</p><p></p><p>Students have numerous alternatives with regards to the sort of test article that they will have the option to use on the IELTS test. They can either utilize a free example paper on the web or they can buy top notch study controls that have the fundamental data included. There are even a few organ izations that offer example articles without charge so as to assist understudies with improving their English language skills.</p><p></p><p>One of the principle advantages of utilizing IELTS exposition composing tests is that they are ordinarily composed for understudies who are taking the test regarding a matter that they definitely know. As it were, in the event that you definitely think about insights, at that point you are significantly more liable to excel on the test than if you know nothing about measurements. The main time that you should compose an example article that has a totally new point is in the event that you are taking the test regarding a matter that you have never known about before.</p><p></p><p>However, it is still entirely conceivable to concoct clever responses on the test in the event that you comprehend the sorts of inquiries that will show up on the test. In the event that you find that you don't think a lot about the English language and you are experiencing difficulty with the example paper, at that point you might need to buy an exposition direct that will give you the data that you have to know to answer the various sorts of inquiries on the test. When you begin searching for the best sort of article, you ought to have the option to rapidly limit the best IELTS exposition composing tests to accommodate your needs.</p>

Why We Use First Grade Essay Examples For Our College Essays

<h1>Why We Use First Grade Essay Examples For Our College Essays</h1><p>Whether you are an understudy planning for your first year of school or you simply need to give yourself a turn in class, it is anything but difficult to track down great, reasonable exposition models on the web. Numerous understudies find that the school paper composing course is one of the most troublesome things they will ever need to take, and many go to online assets to assist them with composing their essays.</p><p></p><p>Students love to peruse the a large number of articles, they are required to compose every semester for school papers. On the off chance that you utilize the correct article composing asset book or take a gander at a portion of the online papers, you will have the option to get a thought of what to expect.</p><p></p><p>The expositions can be a period sink just as a learning experience, so utilizing great paper models is fund amental to composing admirably. The most ideal approach to begin is to follow a portion of the accompanying tips:</p><p></p><p>Before you begin, make certain to buy a manual to ensure you locate the best first grade paper models. On the off chance that you don't have one yet, you will need to arrange one when possible.</p><p></p><p>Second, you should purchase a manual for first grade article tests that has tips, deceives, and implies for how to approach composing. Additionally search for certain tips on sentence structure, accentuation, and spelling. You may likewise need to discover a few models for basic points in these courses.</p><p></p><p>Third, locate some first grade paper tests online that are for nothing out of pocket and look at them. The site that offers you this guidance ought to have a few models in each segment that will enable you to choose what theme to expound on and how to expound on it.</p& gt;<p></p><p>Fourth, utilize these first grade article tests to design your paper similarly you would utilize the school typical cases. This is an incredible manual for make you go in the privilege direction.</p><p></p><p>Lastly, when you have wrapped up the article tests, search for those equivalent points in the school paper you are composing. You may even find that you appreciate that subject more than everything else you have composed before.</p>

Essay on Bad Writing

<h1>Essay on Bad Writing</h1><p>Are you battling to discover an article on terrible composition? You are in the privilege place.</p><p></p><p>Essay composing isn't excessively simple. It is hard for an individual who needs to exceed expectations in this field. For reasons unknown, a great many people who have expositions on terrible composing couldn't progress admirably. What is the reason?</p><p></p><p>The primary explanation is the absence of a legitimate comprehension on what makes a paper work or not. You should know precisely what it is that makes your papers fruitful. You have to know precisely what makes a paper effective.</p><p></p><p>You should know how a bit of composing can truly build your actual worth. On the off chance that you know this, at that point you can work admirably on composing expositions. The main thing you need to do is recognize the serious issues that normally happen in articles. When you discover those issues then you will have a superior comprehension of how to fix them.</p><p></p><p>You ought not overlook that making articles work isn't just about making sense of what makes the paper to work. It is additionally about comprehending what you ought to dodge and what you ought not compose. As an individual who needs to exceed expectations in this field you should know precisely what you ought to abstain from composing about.</p><p></p><p>Essays on awful composing can be hard to compose. Since you probably won't have the total comprehension on what makes an exposition work you may commit errors in your article. On the off chance that you do, at that point you should realize this is the place an individual should turn to.</p><p></p><p>As an individual who needs to exceed expectations in this field you have to realize that it is exceptionally difficult to compose. Anyway with t he best possible comprehension of what makes expositions work, you will have the option to compose well.</p>

A Tale Of Two Cities By Charles Dickens - 2091 Words

France, overflowing with misery from the French Revolution, was a broken state from 1789 to 1799; however, it is in this broken state that Charles Dickens becomes captivated and proceeds to compose one of the most remarkable stories of all time. Not only does Dickens capture the essence of the revolution itself through A Tale of Two Cities, but he also captures the tribulation of the French people. As portrayed in the story, being overcome with misery compels individuals to respond in various ways. The aristocracy chooses to completely disregard the well-being of those below them. The peasants resort to acting in savage ways as a result of their inhumane treatment. However, Darnay, Miss Pross, and Carton are exceptions to this unfortunate†¦show more content†¦This situation exemplifies the fact that Darnay acts out of moral duty and honor, rather than personal gain. Because of his integrity and desire to be of service to others, Darnay insists he shall return to France in or der to aid those suffering by explaining, â€Å"one cannot help thinking, having some sympathy for the miserable people, and having abandoned something to them...that one might be listened to, and might have the power to persuade to some restraint† (182). Triggered by Gabelle’s letter convincing him to return, Darnay now realizes all he has abandoned in France. He leaves Gabelle to be troubled by the repercussions of his absence, fails to uphold his responsibilities to the family name, and, most importantly, he lets his people down. Darnay knows â€Å"that in his horror of the deed which had culminated the bad deeds and bad reputation of the old family house, in his resentful suspicions of his uncles, and the aversion with which his conscience regarded the crumbling fabrics that he was supposed to uphold, he had acted imperfectly.† (186) Taking in consideration Gabelle’s letter, his regrets, and moral responsibility, Darnay feels the Loadstone Rock, symb olizing a magnet, â€Å"drawing him to itself† and luring him closer and closer to France (187). However, he is oblivious to the danger that lays ahead. As Dickens observes, â€Å"He knew of

Marketing Strategies of Meghna Group of Industries Fresh Full Cream Milk Powder free essay sample

Marketing Strategies of Meghna Group of Industries : Fresh Full Cream Milk Powder BACKGROUND During the early seventies, the supply situation of essential commodities in Bangladesh was in turmoil. Such an uncertain situation prompted Mr. Mostafa Kamal to be in the business. He established trading companies and organized countrywide distribution chain. Gradually he got himself involved in more risky ventures of import trade in the early eighties. His companies participated in the bulk trade of essential commodities of everyday need, like wheat, sugar, refined edible oils, milk, peas, lentils etc. As the economy of the country is based mainly on agriculture, he felt the necessity to develop food processing industry that would help reduce import dependency of the country. So he established edible oil refineries to produce refined palm and soybean oil locally. He then established his first industrial unit – Meghna Vegetable Oil Industries Ltd. , in 1990. Gradually he developed and established other food and edible oil processing industries one after another in quick succession. This has now turned to a fast growing industrial conglomerate named as Meghna Group of Industries under the able leadership of its Chairman and Managing Director Mr. Mostafa Kamal. The   group produces most essential commodities like Cement, Milk Powder, Soybean Oil, Palm Oil,  Sugar, Mustard Oil, Coconut Oil, Natural Flour (Atta), Refined Flour (Maida), Semolina (Suji), Salt, Spices, Dalda, Margarine (Ghee), Mineral Water, Tea, Poultry and Fish Feeds, P. P. Woven Bag, Duplex board, Liner paper etc. in its own industrial park, located at Meghnaghat, Sonargaon, Narayangonj. It also has a large trading wing engaged in bulk trade of commodities and chemicals such as Wheat, Corn, Sugar, Dun Peas, Chick Peas, Yellow Peas, Rape Seeds, Mustard Seeds, PP Resin, Pet Chips, Soda Ash Light, Caustic Soda Solid/Flakes, Tallow, Oleic Acid and many other raw materials for use in its industries. The Group has its own Power Plant of 60 MW capacity to meet its power requirement. The group has about ten thousand (10000) permanent casual employees. Its annual turnover is approximately TK. 4000 crore (around US$ 600. 00 Million). The Board of Directors comprises the following personalities: Mr. Mostafa Kamal Chairman Managing Director Ms. Beauty Akhter Director Miss. Tahmina Binthe Mostafa Director Miss. Tanjima Binthe Mostafa Director For the uncompromising product quality and strong management policy most of the industrial units of the Meghna Group have been awarded ISO 9001:2000 certification. The group has been awarded the Nawab Sir Salimullah Gold Medal and also awarded the International Star Award for Quality (ISAQ) in Gold Category by BID (Business Initiative Directions) in Geneva in October, 2005 for commitment to Quality and Excellence. BID based in Spain has also awarded the Group with World Quality Commitment Award in Platinum Category in Paris, 2006 and Quality Summit Award in Diamond Category in New York, 2007 for outstanding performance in Quality Commitment and industrialization. MISSION The mission of Meghna Group of Industries is, â€Å"We want to be recognized as a market leader of world class consumer product manufacturers in Bangladesh by providing efficient marketing force and consumer satisfaction in order to contribute much to the industrialization and development of the socio-economic condition of Bangladesh. † OBJECTIVES To create a position in the market and sustain there, Meghna has established clear and distinctive objectives. ? Create a good portion of satisfied consumer market and sustain the customer lifetime value. ? Find new segments and achieve success in it. Expand the distribution network to make products available at customer doorstep. BUSINESS PORTFOLIO The collection of businesses and products that makes up the company is called the business portfolio. The best business portfolio is the one that best fits the company’s strengths and weaknesses to opportunities in the environment. THE PRODUCT LINE The Meghna Group of Industries co mprises the following units: Consumer Goods: †¢ Tanveer Dal Mill Flour Mills Ltd. †¢ Meghna Tea Company. †¢ Tanveer Mustard Oil Mill And Coconut Oil Mills Ltd. †¢ United Sugar Mills Ltd. †¢ United Edible Oils Ltd United Mineral Water PET Industries Ltd. †¢ United Salt Industries Ltd. †¢ Tanveer Oils Ltd. †¢ Tanveer Food Ltd. †¢ Janata Flour Dal Mills Ltd. Cement: †¢ Unique Cement Industries Ltd. Paper: †¢ Tanveer Paper Mills Ltd. Packaging Printing: †¢ M. M. Printing Packaging Co. Ltd. †¢ United Fibre Industries Ltd. †¢ Tanveer Polymer Industries Ltd. Power Electricity: †¢ Unique Power Plant Ltd. †¢ Everest Power Generation Co. Ltd. Poultry Fish Feed: †¢ United Feeds Ltd. Steel: †¢ Tanveer Steel Mills Ltd. Shipping, Logistics Transport: †¢ Mercantile Shipping Lines Ltd. †¢ G. Shipping Lines Ltd. United Shipping Lines. †¢ United Dockyard Ship Builders. Housing: †¢ Me ghna Properties Ltd. Others: †¢ Kamal Trading Co. †¢ Kamal Imports Exports Ltd. †¢ Everest CNG Refueling Conversion Ltd. STRATEGIC BUSINESS UNIT A SBU is a unit of the company that has a separate mission and objectives and that can be planned independently from the other businesses. An SBU can be a company division, a product line within a division, or sometimes a single product or brand. SBU’s for Meghna Group of Industries Consumer Goods Cement Paper Packaging Printing Power Electricity Poultry Fish Feed Steel Shipping, Logistics Transport Housing Others Fresh Full Cream Milk Powder Tanveer Food Ltd. is a major venture of the Meghna Group of Industries. Its Fresh brand of Full Cream Powder Milk is one of the most utilized milk available in the country. MARKETING MIX : The four Ps are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four Ps on the customers in the target market in order to create perceived value and generate a positive response. PRODUCT : Fresh milk is made from 100% pure fresh cow milk, imported from Australia and UK. All stages of the processing of Fresh milk are independently checked and certified by the Department of Agriculture regarding quality and radio activity before exporting to Bangladesh. Fresh milk contains high level of vitamins and protein. The plant produces 6000 MT milk powder each year. |Appropriate Analysis | |Milk Fat |28. % | |Protein |27. 5% | |Lactose |37. 05% | |Minerals |5. 5% | |Moisture |2. 05% | Packing Sizes |Packs per Carton | |2 Kg Foil Pack |6 Packs | |1 Kg Foil Pack |12 Packs | |500 gm Foil Pack |24 Packs | |400 gm Foil Pack |24 Packs | |225 gm Foil Pack 36 Packs | |80 gm Foil Pack |100 Packs | |25 gm Foil Pack |240 Packs | Fresh Full Cream Milk Powder is basically a convenience product because people usually purchase milk powder regularly as an alternative to cow milk. There are some other brands of milk powders. While people purchase milk powder they usually do not take much time to make comparison between these brands. Manufacturers of Fresh milk powder have set their price at an affordable level for consumers. The following characteristics are fulfilling the requirement of HABITUAL BUYING BEHAVIOR. 1. Since its introduction, Fresh Full Cream Milk Powder has been a popular milk powder for the target consumers because of its improved features and benefits at lower prices. It has been frequently purchased by the consumers as if it is their habitual activitiy to consume it. 2. Compared to its competitors Fresh milk powder charges lower price while retaining a good quality. 3. At first, Fresh milk powder distributed its product within the urban mega cities, now it has extended its market in remote towns in Bangladesh as well. 4. Fresh milk powder has promoted its product through different media from newspaper to television by advertising its product’s feautures and virtues. So we would like to say that people show Habitual Buying Behavior while they purchase Fresh milk powder. Levels of the product: Core benefit : Core benefit of Fresh milk powder is that it provides us with a healthy replacement for cow milk and gives us the good taste of milk which relates to the original taste of our pure cow milk. In short, it makes the foods we make from powder milk delicious. Actual product : Actual product is the brand name Fresh Full Cream Milk Powder, which is a sister concern of Meghna Group of Industries. Also the packaging and quality is supported by latest refining techniques. The actual product is the quality, packaging and the ingredients of the product itself. Augmented features of the product : The augmented part of the product is that Fresh milk powder is a milk powder with high levels of protein, minerals and vitamins that will help consumers with sufficient food values as well as maintaining the taste of pure milk. It also comes in different pack sizes for the benefit of the customers. Brand Development: Fresh Full Cream Milk Powder belongs to Tanveer Food Ltd. of Meghna Group of Industries which is a private brand company. It falls into the brand extension category in the brand development chart because it is a new product category under an existing brand name. | | | |PRODUCT CATEGORY | | | | | | | | |EXISTING |NEW | |BRAND NAME | | | | | | | | | | |EXISTING |Line extension |Brand Extension | | | | | | | |NEW |Multi Brand |New Brand | PRICE : Price is the amount of money customers have to pay to obtain the product. Price of product is the only el ement of product which earns revenue for the company. Some examples of pricing decisions to be made include: Dynamic pricing, Internal factors such as, marketing objectives, marketing mix strategy, organizational considerations; External factors such as, the market and demand, price elasticity of demand, competitor’s cost prices and offers. We then have to take a general pricing approach which includes: Cost-Based Pricing, Break-Even Analysis and Target Profit Pricing, Value-Based Pricing and Competition-Based Pricing. When Fresh milk powder was introduced the market was filled with fierce competitors. So, the producers primilinarily charged low price for their product to survive in the market. This enabled them to obtain a strong market share. Following are the prices of Fresh milk powder in different pack sizes, and the comparison between the price of Fresh and the competitors products. |Pack Size |Price | |1 Kg |Tk. 90 | |500 gm |Tk. 200 | |400 gm |Tk. 180 | |75 gm |Tk. 35 | |25 gm |Tk. 15 | A. Prices of Fresh Full Cream Milk Powder in different pack sizes Brand Name |Pack Size |Price | |Dano |400 gm |Tk. 215 | |Nido |400 gm |Tk. 200 | |Diploma |400 gm |Tk. 185 | |Fresh |400 gm |Tk. 180 | B. Comparison in prices between the competitors’ products and Fresh milk powder As we can see from the charts above, Fresh Full Cream Milk Powder is more desirable to target consumers for its lower price than competitors. Fresh has carefully set its price so that it maintains consistency with its marketing mix. By putting the expenditures and drawbacks while designing the product, promoting and distributing on account it has charged a convenient price by comparing its price to the ones set by the competitors. Thus it is easy to understand that they have used the Competition-based Pricing. PLACE/DISTRIBUTION : Distribution is about getting the products to the customer. Some examples of distribution decisions include: Distribution channels, Market coverage (inclusive, selective, or exclusive distribution), Specific channel members, Inventory management, Warehousing, Distribution centers, Order processing, Transportation, Reverse logistics. Fresh milk powder is available in confectionary shops, general stores and departmental stores in different cities of Bangladesh. The company uses varites of distribution channels to send their commodities to consumers. For mass distribution they have established their own outlets in every division and subdivisions of Bangladesh so that the final consumers as well as retailers will be able to get Fresh milk powder as per their necessity. Channel Levels : Fresh milk powder is well known for its wide spread distribution channel. All of its distributing activities are conducted through indirect marketing channels. Following are the different market channels through which Fresh milk powder is distributedits to final consumers. A. Consumer marketing channels : Channel 1 : PRODUCER>CONSUMER Channel 2 : PRODUCER>RETAILER>CONSUMER Channel 3 : PRODUCER>WHOLESALER>RETAILER>CONSUMER B. Business marketing channels : Channel 1 : PRODUCER>BUSINESS CUSTOMER Channel 2 : PRODUCER>BUSINESS DISTRIBUTOR>BUSINESS CUSTOMER Channel 3: PRODUCER>MANUFACTURER’S REPRESENTATIVES OR SALES BRANCH> BUSINESS DISTRIBUTOR > BUSINESS CUSTOMER PROMOTION : In the context of the marketing mix, promotion represents the various aspects of market communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing promotion activities include: Promotional strategy (push, pull, etc. ), Advertising, Personal selling sales force, Sales promotions, Public relations publicity, Marketing communications budget. Promotional activities are activities that communicate the merits of the product and persuade target customers to buy. Marketing strategy should maintain or improve both the consumer’s and the society’s welfare. Fresh milk powder is advertised in various channels of Bangladesh, including newspapers, magazines etc. They point out the benefits and taste to catch the attention of the consumer. Advertising objectives: Fresh milk powder follows certain advertising objectives to accomplish its promotional activities: †¢ Should get attention of the audience †¢ Should reveal message †¢ Should arouse desire †¢ Should present the benefits of the product †¢ Should present the difference in price and quality with its competing products. The slogan of Fresh Full Cream Milk Powder to communicate its product is : â€Å"FRESH MILK FRESH MILK SHAADE SHERA†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦which highlights the quality in taste of the product. Media: The marketers use television advertisements, radio advertisements, billboards and holdings in retail shops to advertise their products. To encourage the purchase of Fresh milk powder the marketers use coupons, price packs. It also co-sponsors nationwide television shows for their promotion. SEGMENTATION STRATEGY : â€Å"Fresh Full Cream Milk Powder† is a consumer product. For that reason Tanveer Food Ltd. uses the consumer market segmentation variables to segment the market of â€Å"Fresh Full Cream Milk Powder†. More specifically Tanveer Food Ltd. uses the following segmentation strategies for segmenting the product. GEOGRAPHIC SEGMENTATION : Tanveer Food Ltd. has used the geographical segmentation for their product â€Å"Fresh Full Cream Milk Powder†, based on different regions. In the rural area, people have regular access to fresh cow and goat milk. But it is not readily available in abundance in the urban area. So, Fresh milk powder has been introduced as a credible replacement for cow milk. Its high level of milk fat, protein, vitamins and other food values provide sufficient energy as well as maintaining natural taste. DEMOGRAPHIC SEGMENTATION : Fresh milk powder is also segmented on the basis of demographic variables, such as, age group, family life cycle, income etc. Age Segmentation : Fresh Full Cream Milk Powder is not suitable for kids under the age of 1 years old. As we know that there is no alternative to mother’s milk for children under the age of 1 year. So, Fresh milk powder targeted only the people above the age of 1 year. Family Life Cycle Segmentation : Fresh milk powder is segmented on the basis of family life cycle. For example, the working class families, where the mothers and other household people generally work outside and don’t have enough time, they can use Fresh milk powder to use in their daily consumption of tea, milk and other food items made by milk. Income : Fresh milk powder is segmented on the basis of income. All the people don’t have the same kind of income capabilities. For that reason, Fresh has introduced different pack sizes ranging from 25 gm foil packs to 2 kg foil packs. PSYCHOGRAPHIC SEGMENTATION : Fresh Full Cream Milk Powder is segmented on the basis of personality. Many people buy products for the brand name. Under a reputed brand name, Fresh milk powder is a popular choice for men and women alike. BEHAVIORAL SEGMENTATION : Fresh Full Cream Milk Powder can also be segmented on the basis of behavioral variables, such as, occasions, benefit sought etc. Occasions : During Eid, Christmas and other festivals or special occasions, Fresh milk powder provides a suitable alternative to cow milk for making different traditional sweet food items, like, custards, pies etc. Benefit Sought : Fresh milk powder also divides its markets in terms of different benefits the customers seek in their product. Following are their segmentations based on benefit sought by customers. (a) Fresh milk powder contains high level of proteins, vitamins and minerals. This helps kids to grow stronger as well as providing proper food values to every user. For this reason, people preferring more proteins and vitamins prefer Fresh milk powder. (b) Diabetic patients living in the urban area have only two alternatives for milk; powder milk and condensed milk. As condensed milk contains plenty of sugar, it is not advisable for diabetic patients. So, for them, milk powder is the only option and more specifically Fresh milk powder as it provides a good balance of food values. TARGET MARKETING STRATEGY : To cover the whole targeted market, Fresh has introduced different pack sizes in the market. So, that people can purchase their product as per their demand. Today as a leading company, Tanveer Food Ltd. is strongly customer focused and heavily committed to marketing. The twofold goal of marketing is being accomplished within a very short span of time as it has already drawn the attentions of the consumers by providing quality products and preferred services. Dedication to quality, uniform products, customer service and competitive prices has given them unique position in the market. Basically â€Å"Fresh Full Cream Milk Powder† is targeting the customers who are the final users of the products. Their target market is the people who do not want to compromise food quality but do not have proper access to pure cow milk. So, they are targeting working class, middle class, upper middle class and lower upper class. But they are more focused on the working class and urban area people. Then it is the retail customers who can buy the product and sell them at a profit. To cover the whole targeted market, Fresh has introduced different pack sizes in the market. So, that people can purchase their product as per their demand. POSITIONING : Positioning means to occupy a place in the minds of the consumers relative to competing products. Experts say that positioning is â€Å"How you differentiate your product or company and why a customer will buy your product. Fresh milk powder has some positioning strategies in order to compete with other products available in the market. Positioning Strategy : Marketers have followed some platforms by which they can differentiate their product from the competitors Product differentiation: Fresh milk powder possesses slight variation from the other brands available in our country. They are as follows – Service differentiation: As a product of Tanveer Food Ltd. under Meghna Group of Industries it serves a speedy, convenient and careful delivery through out the country. For example- You can find a packet of Fresh milk powder in any confectionary store near you. Channel differentiation: Being one of the important differentiations for positioning, it helps to gain competitive advantage through the way Fresh Milk powder designs the channel’s coverage, expertise, and performance. People differentiation: Fresh milk powder differentiates themselves through employing, hiring and training their employees. Fresh Full Cream Milk Powder has over 300 highly qualified professionals directly involved in the production and promotion of the product. Image differentiation: Being associated with Meghna Group of Industries, Fresh has become a hugely popular brand itself. It has its own image differentiation and its own signature logo. Differentiation that are being promoted: Though many marketers think that companies should aggressively promote only one benefit to the target market, Fresh follows slightly different concept. They promote product quality, product image and the brand image all at the same time. These three factors differentiates Fresh milk powder from other companies that compete in the respective field. Besides these they have their own USP (Unique Selling Proposition) to make their product demandable in the over-communicated society. Consumers usually choose the product and services that give them the greatest value. Thus, Fresh milk follows the â€Å"More for less† strategy by introducing the brand offering better quality but at a lower price than the existing brands. Key factors of differentiation : Distinctive: Fresh milk powder is offered to the market in a distinctive way. Communicable: The differences are easily communicable to the customers. Affordable: Fresh milk powder is easily affordable to the customers with its lower price. Profitable: The product is profitable to both the producers as well as the customers The marketers have developed an overall positioning statement to make a clear and distinctive image on their target consumers mind. CONCLUSION RECOMMENDATION : We would like to recommend that Fresh Full Cream Milk Powder should introduce new offers for their products, such as offering free bowls or glasses with Fresh milk packs. They also need to increase their advertisements to keep their product in the hearts of the targeted market. They may also introduce new campaigns in university or school campuses for promoting their product among the youth and kids. Finally, we would like to conclude by saying that the marketers of Fresh Full Cream Milk Powder have done a very good job in promoting their product. So, it has been a great pleasure knowing their marketing strategies and we’ve been benefited greatly through doing this research. ACKNOWLEDGEMENTS : We would like to thank everyone who helped us in gathering information about the product and company and helped us immensely in the research. The official website of Meghna Group of Industries : http://www. meghnagroup. biz/html/group-pages/meghna_dairy. htm Some other websites : http://www. channelishop. com/inside. php? pid=781=2949=2=B http://www. channelishop. com/inside. php? pid=781=2949=2=B Others : â€Å"Principles of Marketing† – Philip Kotler Gary Armstrong Owner of â€Å"Tripty Confectionary† – Atahar Chowdhury[pic] Our target market is the users of milk powder who do not have access to cow milk (TO) Fresh Full Cream Milk powder (OUR) A full cream milk powder (IS) Provides similar taste of cow milk and proper food values at a lower price than other brands (THAT)

James Hardie Industries free essay sample

James Hardie is a leader in the manufacturing and development of technologies, materials and manufacturing processes of durable building materials. For over 20 years, Hardie has operated one of the largest research and development facilities devoted solely to fiber-cement technology. Hardies fiber cement siding has a wood appearance yet does not warp or rot and will pass as a masonry product in cities that have masonry ordinances. (http://en. ikipedia. org/wiki/James_Hardie) In 1989, James Hardie Siding Products launched a line of fiber cement home siding products. The product was guaranteed against rotting or cracking for 50 years and had a warm, textured look that Vinyl Siding could not match. Afterwards, Hardie tried the traditional â€Å"push† approach of selling the product to builders, remodelers, and home improvement centers with advertisement and products demonstrations. However, builders did not like the siding. It was heavy, hard on saw blades, and showed any flaws i n a poor frame job. We will write a custom essay sample on James Hardie Industries or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Meanwhile, there were other fiber cement sidings available so a builder or home improvement center that decided to use or carry the product would frequently buy on price. Nevertheless, James Hardie was developed some research and development. It revealed that people are very emotional about their homes. When one focuses on what building materials provide, such as safety, security, beauty, warmth, and so forth, rather than what they actually care a lot. This led the team to shift from a pure push to more of pull strategy. Advertisement was one of the ways James Hardie builds its product’s image and so on. Magazines such as Southern Living, Sunset and Coastal Living. Another major effort was to put HardiPlank on model homes, in â€Å"dream homes† promoted by the lifestyle magazines, and in builder design centers. While HardiPank had to compete against Vinyl Siding and Wood Based Siding and other fiber cement brands. However, Vinyl considered the strongest competitor, it lasted longer than wood, and builders liked it because it was easy to install, and its always cheaper than James Hardie Siding. However, it did not look or feel like wood. So Hardie built displays that placed Vinyl Siding and HardiPlank side by side and encouraged consumers not only to do a visual comparison but to do a â€Å"tap test†. Using the technical and manufacturing expertise it developed, James Hardie expanded its operations to become a world-leading, specialized, high-technology manufacturer of a wide range of fiber cement building materials. Today, James Hardie is purely a fiber cement business. Its operations span the United States, Australia, New Zealand and the Philippines. They are also establishing a presence in Europe. They employ over 3,000 people who generate revenue of over US$900 million a year. Current Marketing Situation James Hardie James Hardie Industries NV (JHI NV) was created in October 2001, after shareholders voted to accept a unanimous recommendation by the board of James Hardie Industries Limited (JHIL) to restructure the company and establish a new parent company (JHI NV) incorporated. The predecessor to these modern companies was established more than 100 years ago, in 1888, when the enterprising young James Hardie left his familys tannery business in Scotland and immigrated to Australia, in search of new opportunities. Capitalizing on his experience, James started business, importing oils and animal hide tanning products. Andrew Reid, was born on January 24, 1867 in Scotland. He knew James Hardie and maintained contact from Glasgow, where he worked as a Shipping Clerk. Andrew arrived in Melbourne in 1892 and soon after joined James Hardies business, becoming a full partner in 1895. He was outgoing, energetic and visionary and his talents combined well with Hardies sound commercial judgement. James Hardie retired in 1911 and sold his half of the business to Andrew Reid, whose family led the expanding business from 1911 until 1995, when his grandson John B Reid retired. James Hardie Industries Ltd was listed on the Australian Stock Exchange in 1951. In the following years, the company built up a diverse portfolio of building and industrial products businesses. In 1980s, James Hardie pioneered the development of fiber cement technology, and began designing and manufacturing a wide range of fiber cement building products that made use of the benefits that came from the products durability, versatility and strength. Using the technical and manufacturing expertise it developed, James Hardie expanded its operations to become a world-leading, specialized, high-technology manufacturer of a wide range of fiber cement building materials. Today, James Hardie is purely a fiber cement business. Its operations span the United States, Australia, New Zealand and the Philippines. They are also establishing a presence in Europe. They employ over 3,000 people who generate revenue of over US$900 million a year. (http://www. ir. jameshardie. com. au/jh/about_us/history. sp) On the other hand, James Hardie has providing some other products, however, for the most importantly, James Hardie was mainly launched HardiPlank and HardiPanel. These are brand names for fiber cement siding manufactured by James Hardie Building Products. The siding is made from Portland cement mixed with ground sand, cellulose fiber, and other additives. Fiber cement siding can resemble stucco, wood clapboards, or cedar shingles, depending o n how the panels are textured. Fiber cement is more durable than wood or stucco, and is also fire resistant. Although more expensive than Vinyl Siding, fiber cement siding is considerably less expensive than wood. Fiber cement has become popular because it requires little maintenance and can have a natural, wood-like appearance. In the macro environment, the most importantly was the competition. There were other fiber cement sidings available such as, Hardboard, Cedar, Steel/Aluminum and other Fiber-Cement Products. So, a builder or home improvement center that decided to use or carry the product would frequently buy on price. Whereas, the stronger or the threaten competitors were Vinyl siding and Wood siding. However, Vinyl siding was perhaps its strongest competitor, it lasted longer than Wood siding. And its price is always economical than James Hardie Siding. James Hardie used trade, consumer advertising and public relations campaigns to generate demand for its products. These campaigns usually explain the differentiating attributes of fiber cement products and the suitability of James Hardie fiber cement products and systems for specific applications. Despite the fact that distributors are generally its direct customers, they also aim to increase primary demand for their products by marketing the products directly to homeowners, architects and builders. James Hardie company encourage them to specify and install their products because of the quality and craftsmanship of their products. This â€Å"pull† strategy, which means selling to home buyers who would the demand the product from builders and retailers, in turn, assists James Hardie company in expanding sales for their distribution network as distributors benefit from the increasing demand for their products. SWOT Analysis Swot analysis can be defined as Strengths, Weaknesses, Opportunities and Threats. Strengths are attributes of the organization those are helpful to achieving the objective. Instead, Weaknesses are attributes of the organization those are harmful to achieving the objective. And strengths and weaknesses are internal factors. Whereas, Opportunities are external conditions those are helpful to achieving the objective. And threats are harmful to achieving the objective. (http://en. wikipedia. org/wiki/Swot_analysis) Strengths First of all, James Hardie company is a company was established more than 100 years. It shows that this company has their reputation and also reliability for consumers. James Hardie company’s fiber cement board siding or cementitious siding is very durable, especially HardiPlank and HardiPlanel. Insects cant eat it, nor will it burn or rot. Its a mixture of ground sand, clay, and cellulose wood fiber plus water that has been cured using an autoclave. It is cheaper than and can be used in place of redwood and cedar. It is sturdier than wood and has to be painted less often. And it’s better than other competitors as well as other products in the market. For example, James Hardie Siding holds the 85 percentage fiber cement market in United State on2006. They generate revenue of over US$900 million a year. Its proof that why James Hardie Siding maintains the market leader throughout those decades in many countries. Their products are better than others through consumers’ mind. These are the strengths that possessed by James Hardie Siding. Weaknesses Initially, James Hardie was launched a line of fiber cement home siding products. James Hardie tried the â€Å"push† strategy of selling the product to builders, remodelers and home improvement centers. However, builders did not like the siding. It was consider as a weakness of James Hardie, nevertheless, James Hardie was improved it and used â€Å"pull† strategy to sells its products. And succeed eventually. Few years ago, some fiber cement companies being sued by Australian Government, just because many people getting sick of it. Basically, it’s not based of operations. But many consumers were wondered and worried about it. It’s caused the sales of fiber cement decreased at the time. James Hardie Siding was affected by the rumor as well. Opportunities James Hardie is the only siding manufacturer that maintains a research and development center devoted solely to fiber-cement technology. They are continuing to lead the siding industry in innovation. James Hardie is the fastest-growing residential siding manufacturer in North America, with products already on over 3 million homes in the United States and Canada. And this greater number is far away by its competitors. And as their reputation and market experiences, they can expand their business to other countries such as Europe or the Greater China Region. In order to grab more market share. Threats Threats are the external condition those are harmful to achieving the objective. For James Hardie Siding, the main threat perhaps is their competitors. Through the decades, Vinyl Siding and Wood Based Siding playing the competitors role against to James Hardie Siding. However, Vinyl Siding might be the strongest competitor. They do threaten James Hardie Siding’s market possessing and positioning. Indeed, the prices of Vinyl Siding and Wood Based Siding are cheaper than James Hardie Siding. In fact, Vinyl siding is an economical alternative thats growing in popularity around the country for homes of all sizes and styles. And Vinyl siding is backed by the strongest warranty in the industry a non-prorated, transferable Limited Lifetime Warranty. Those are James Hardie competitors’ advantages as well as their limitation. Discussion Questions 1. ) Yes. Hardie’s pull strategy will work. Pull strategy can be defined as – A manufacturing strategy aimed at the end consumer of a product. The product is pulled through the channel by consumer demand initiated by promotional efforts, inventory stocking procedures, etc. Initially, James Hardie tried the traditional â€Å"push† strategy of selling the product to builders, remodelers and home improvement centers. However, builders did not like the siding. It was heavy, was hard on saw blades, and showed any flaws in poor frame job. Afterwards, he decided to a brand image for the siding, which named was named HardiPlank. Meanwhile, he did some research. He found that people are very emotional about their homes. They keen to have a safety, security, beauty, warmth home. So, James Hardie used the â€Å"pull† strategy to sell the product to consumers. And it was successful rather than used â€Å"push† strategy. â€Å"Pull† strategy helps to increase the sales and consumers prefer it. 2. Advertising is one of the ways that James Hardie used to establish the product position for HardiPlank. Market position is the efforts to influence consumer-perception of a brand or product relative to the perception of competing brands or products. Its objective is occupy a clear, unique, and advantageous ‘position’ in the consumer’s mind. Southern Living, Sunset, and Cost al Living are those magazines that James Hardie used to advertise their products. The advertisements emphasized the emotional appeal of houses made with strong, weather-resistant materials. Trade advertisements were used to explain this positioning and emphasized the interest that would be generated on behalf of builders and remodelers. Hardie’s sales force also had to be trained. Historically, they had called on purchasing agents and talked price and delivery schedules. Now they needed to reach the marketing directors of major homebuilders and communicate the value this product and its emerging reputation could provide to their sales programs. 3. ) The learning approach is used to describe the processes by which memory and behavior were changed as a result of conscious and no conscious information processing. Learning was relatively permanent changed in memories and behaviors by acquired new knowledge or from actual experience. There were two types of learning approach such as conditioning and cognitive approach. Culture and social class, through such institutions as schools and religious organization, as well as family, friends, mass media, and advertising, provided learning experiences that greater influenced values, attitudes, tastes, preferences, skills, feelings, meanings and behaviors of a person. James Hardie tried to use advertising to provide learning as teach consumers about Hardiplank. He advertised own product into lifestyle magazines. Therefore, he put Hardiplank on model home, in â€Å"dream homes† promoted by the lifestyle magazines in builder design centers to make a strong emotional appeal of houses to stimuli consumer’s feelings. He used learning conditioning approach of classical conditioning meant a process to establish relationship between a stimulus and responses to bring about the learning of the same response to a different stimulus ways. It could be conditioned stimulus and unconditioned stimulus. 4. An attitude is an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of our environment. It’s a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Thus, attitude is the way we think, feel, and act toward some aspect of our environment such as a retail store, television program or product. HardiPlank used adve rtisement to build up its products, and it’s established the product’s image through consumer. Let consumers feels a different attitude for HardiPlank among other competitors. Magazines such as Southern Living, Sunset, and Costal Living are those magazines James Hardie used. The advertisements emphasized the emotional appeal of houses made with strong, weather-resistant materials. Trade advertisements were used to explain this positioning and emphasized the interest that would be generated on behalf of builders and remodelers. 5. ) Except the stronger competitors such as Vinyl Siding and Wood Based Siding, there are still many competitors over the market throughout the world. For example, Hardboard, Cedar, Steel/Aluminum and other Fiber-Cement Products. However, James Hardie has lays out some comparison over these two competitors – Hardboard and Steel/Aluminum. And what I can suggest to James Hardie is they can maintain their products’ quality but they also can lower their price as they can compete to other competitors. Because James Hardie’s products considers the most expensive in the market, however, its products are worthy for the consumers. JAMES HARDIE HARDBOARD Combustibility Non-combustible, creates very little smoke when exposed to flame, eligible for insurance discounts due to non-combustibility Combustibility Burns when exposed to a significant source of heat or flame, not eligible for non-combustibility insurance discounts Aesthetic Performance Maintains original appearance over product lifetime, increases curb appeal and appreciation, consistent beauty from porch to street Aesthetic Performance Frequent painting, caulking and spot repairs required Pests Impervious to termites and other insects Pests Susceptible to damage by termites and other pests Endurance Dimensionally stable, will not rot, warp, buckle, swell or deteriorate even in the harshest climates, maintains original appearance over product lifetime, holds paint up to three times longer than wood, easy to handle and install Endurance Susceptible to rotting, warping, buckling, swelling, shrinking and expanding, is prone to deterioration from exposure, instability causes paint to crack and peel Consumer Perception